The Ultimate Customer Meeting

Rich Teerlink and Jeff Bleustein are sitting ringside at the Mid-South Coliseum in Memphis, TN, watching the slow race. Both look relaxed in black jeans and Harley-Davidson shirts. Teerlink's feet are propped up on the railing in front of his seat. Bleustein sports a black leather Harley-Davidson hat over close-cropped gray hair. Their eyes are focused on the coliseum floor, where riders inch down narrow lanes on their Harleys, bucking and balancing as they try to be last over the finish line