With apologies to Aretha, the Spring 2004 Online Customer Respect Study of 36 airline, travel and leisure firms found that when it comes to respecting the customer in the online environment, some of our faves just aren’t cutting it.
On a scale of 1 to 10, here’s how they shaped up, according to a press release from The Customer Respect Group, which conducted the study:
Hotel/Resort Name Overall
Marriott International, Inc. 7.8
Hyatt Hotels & Resorts 6.9
Starwood Hotels & Resorts 6.4
Radisson Hotels & Resorts 6.1
Caesars Entertainment, Inc. 6.0
Harrah's Entertainment, Inc. 5.6
Hilton Hotels 5.0
Wyndham Hotels & Resorts 4.9
MGM Mirage 4.2
Mandalay Resort Group 4.1
Boyd Gaming Corporation 3.9
Trump Hotels & Casino Resorts, Inc. 2.9
Hotel/Resort Average 5.3
Airline Name Overall
Northwest Airlines Corporation 7.8
Spirit Airlines 7.5
Alaska Air Group, Inc. 7.4
ATA Airlines, Inc 7.3
American Airlines 7.0
Delta Air Lines, Inc. 7.0
JetBlue Airways 7.0
US Airways Group, Inc. 7.0
Continental Airlines, Inc. 6.8
UAL Corporation 6.3
America West Holdings Corp. 6.2
Southwest Airlines 5.2
Airline Average 6.9
Travel Firm Name Overall
Orbitz 8.3
Hotwire 8.3
Expedia 8.2
Priceline 8.1
Travelocity 7.3
Cheaptickets.com 7.0
Carlson Wagonlit 6.4
Hotels.com 5.2
WorldTravel BTI 2.8
Travel Firm Average 6.8
Travel Solution Firm Overall
GetThere 5.1
Sabre Airline Solutions 5.0
Travel Solution Average 5.1
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