Top 10 product Web sites for docs

According to MM&M-online, here are the top 10 product-related Web sites doctors visit, according to a study by Manhattan Research:

1.Pfizer‘s Lipitor.


2. Merck‘s Fosamax.


3.Shire‘s Adderall XR.


4.GlaxoSmithKline‘s Advair.


5.Bristol-Myers Squibb and Sanofi-Aventis‘ Plavix.


6.Johnson & Johnson‘s Concerta.


7.Merck‘s Singulair.


8.Forest‘s Lexapro.


9.AstraZeneca‘s Crestor.


10. Merck and Schering-Plough‘s Zetia.





Mark Bard, president of Manhattan Research, said, “Although prescription volume is certainly an important ingredient in driving most physician traffic to a product site, the data show ‘top‘ sites typically include those with a direct-to-consumer advertising component as well as new products on the market.