Financial Firms Good for Moms What makes a family-friendly company? Working Mother magazine bases its "100 Best Companies for Working Mothers" list on five criteria: child care, leave for new parents, flexible work arrangements, work/life benefits such as elder care and adoption assistance, and opportunities for women. In addition to a good showing by financial companies on this year's list, Working Mother cited some specific examples from insurance giants such as Prudential, which saw a 20
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