Don't Ignore These Attendee Trends

I very much enjoyed the opportunity to host a roundtable discussion this summer with some of the best minds in our industry. We delved into the issue of how third-party Web reservation companies are causing turmoil for planners, hotels, and CVBs. There were many interesting avenues of discussion, not all which did we have room for exploring in the cover story. But a key debate centered around whether incentives to keep attendees booking in the contracted room block would work. Or are the