This time, the example under the microscope is Starbucks new holiday ads, but this dissection on Brand Autopsy holds a few lessons for meetings marketers as well. Key quote:
- Anytime you can swap out your logo for a competitor’s logo in any piece of marketing collateral and it looks fine, you have a problem.
Unfortunately, that'd be the case with 99.9 percent of the meetings brochures I have seen.
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