SYMPOSIUM STRATEGY: REVISITING AN OLD STANDBY

Crack open the brochure for a medical conference and you are just about guaranteed to find a symposium on the schedule. In fact, you may find many. What makes this form so popular among medical meeting organizers? Probably the many admonishments CME directors and coordinators receive from accrediting organizations and the American Medical Association to be sure to present fair and balanced programs. A symposium, as one veteran CME provider puts it, "is the easiest way for Dr. Hired Gunn to