Insurers offer carrot for good risk managers

This article in AmedNews outlines an interesting new strategy to encourage docs to reduce their liability by doing better risk management:

American Physicians Assurance Corp. through Jan. 31 is collecting stories from its 11,000 policyholders concentrated in Illinois, Indiana, Kentucky, Michigan, New Mexico and Ohio so that it can hand out the company's first "Excellence in Risk Management Award."

"We want to encourage physicians who meet high standards in terms of quality care and risk management," said Cathy Burke, APA's marketing director. "We think they go hand in hand."

OK, someone just has to tie CME into this. What better way to both track behavior change and encourage innovative new ways to apply what they learn--without having to foot the bill yourself. I don't see any downside to it--do you?

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