Much ado about nothing?

I just saw this on Tom Asacker's site and cracked up, given my whole "rename this blog" kick lately: $400,000 spent to rename Marina Bay... Marina Bay. Ha!

With the poll now starting to show a distinct lean toward keeping face2face as face2face, we may well join Marina Bay in the much-ado-about-nothing department, though I have gotten some great alternate suggestions. But the idea of spending $400k in the process just boggles my mind!

P.S. Maybe we'd like face2face better if we Google-fied it!