A recent BizBash item may show a trend that could be bad news for independent planners: Nowadays, more in-house planners are keeping the work in-house.
- A recent BiZBash survey of more than 300 event planners and vendors reveals that nearly 80 percent of industry pros have seen in-house planners taking a more hands-on role in planning their events and meetings in the past three years. Most agree that the role of the independent event planner is evolving, as budgets continue to shrink and in-house teams are getting savvier.
This kind of reverses the trend we've been seeing the past few years, with more in-house planners getting their jobs outsourced, then going independent themselves. I wonder if we'll begin to see the revolving door spin in the other direction if this trend keeps up.
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