Jennifer Goodwin sings praise for a new brand of "smart" e-newsletter that
is essentially a content-bearing Web site that is connected to a complex database of your attendees or readers. The system is very user-friendly just a few minutes to set up a core template, and you are ready to go. Content can be segmented by area of interest. So, you could develop 15 articles and then decide who gets which ones cardiology topics to the cardiologists, and oncology topics to your cancer specialists, etc.
On the reporting side, the system tracks not only who read your newsletter, but which articles were of most interest, and how much time the reader spent with the content. In the event planning world, this tool has interesting implications.
This sounds like an incredibly useful tool. If you've tried it, please let me know how it works in real life.
