Web Marketing: 5 Ideas from the Field

Help Exhibitors Help You. For Penton Media's Internet World Spring 2002 show (www.iw.com/events/spring2002) April 24 to 26, exhibitors could download a pdf version of the complimentary exhibit hall pass. The pass could be personalized with “Compliments of exhibiting company XYZ,” plus the company's URL, and then e-mailed by exhibitors to their hot prospects and key customers.