La Gran Vision

CME IS FOR SPECIALISTS, not primary care physicians. Commercial supporters won't fund education unless they can influence the content. That was the prevailing wisdom in Mexico — until LiveMed, a CME company that produces symposia and academic seminars, partnered with U.S.-based Pri-Med and Harvard Medical School to produce Foro Internacional Médico (FIM) this past March at the Centro Banamex in Mexico City. According to organizers, FIM, which attracted 6,000 attendees, was the first