Does the Exhibition Industry Need a Makeover?

The exhibition model isn’t broken, but panelists at a session at the International Association of Exhibitions and Events Mid-Year Meeting in Boston said there is room for improvement. Pre-show marketing, co-location, labor relations, and virtual events were just some of the topics discussed at the session titled, “Exhibition and Event Industry Makeover.” The hybrid session, held on July 12, was attended by 60 industry executives in Boston and watched live by about 40 people online .