Check In: There's So Much More to Being Green

The challenge with being at the forefront of a movement is that you're mapping the way, and you can only hope that others will follow. As I write this from the 2008 Greening the Hospitality Industry Conference in Vancouver, B.C., I'm surrounded by a passionate group of about 140 “early adopters,” people who are leading the way with their green products and practices. But it's clear that there's a chasm between this group and the rest of the industry. And as much as we want to do the right