Opening Overseas Markets for Your Members

The year was 1983 and "globalization" had not yet become a buzzword, but "export promotion" and "international marketing" were very much on the minds of the tiny cadre of executives who made up the leadership of the Dental Manufacturers of America (DMA), based in Philadelphia. The DMA's members were becoming aware of the international sales potential of their products, and a means of penetrating overseas markets was high on the association's agenda.