A Business No One Can Afford to Lose

Two pieces of information collided on my desktop this week. A news release about the American Society of Association Executives' new in-depth study of nondues revenues touted meetings as the top revenue generator in this category. Also on my desktop: Job Outlook 2003 (see page 10). The article reports a wave of downsizing and outsourcing of association meeting planning departments, with many senior-level planners being replaced by “admin people.” Putting the management of association meetings