Pharma Forum

Four meeting pros who helped write the book on strategic meetings management — Kim Groth Kerns, senior meeting planner, Medtronic Inc.; Lynn Ridzon, director, global strategic sourcing-meetings and events, Amgen Inc.; Dick Zeller, vice president, strategic meetings management, Maxvantage; and Bonnie Weiss, director, pharmaceutical industry sales, Hyatt Hotels Corp. — will explore first-hand the benefits and pitfalls of a variety of models at the Sixth Annual Pharmaceutical Meetings