Interview: Doing It "The Disney Way"

Bill Capodagli and Lynn Jackson aren't the only people to describe Disney's strategies as "management magic." But in The Disney Way: Harnessing the Management Secrets of Disney in Your Company (1999, McGraw-Hill, N.Y.), the pair has captured the company's culture as few have before. They published the book in the hope that reading about Disney's strategies "will allow companies to soar beyond the limits of traditional management techniques."