Saving in a Seller's Market

“Any time that pendulum starts shifting [from buyer's to seller's market], it takes a little while for everybody to figure the market out,” says Anetha Grant, senior vice president of sales at the Nashville Convention and Visitors Bureau. Educational groups, which are part of the budget-conscious SMERF (social, military, educational, religious, and fraternal) market, are figuring out that shifting their lead times is one solution to navigating this pricey and tight market. But the approaches