U.S. Travel Leaders Introduce Plan to Attract International Visitors

To improve America’s image abroad and increase international travel to the U.S., the Discover America Partnership—a coalition of U.S. hospitality industry leaders—unveiled a three-part plan last week called Blueprint to Discover America. The plan, which would cost $300 million per year to implement, calls for improving the visa process, modernizing and securing points of entry, and changing negative perceptions of travelers.