State Farm: New Direction for an Old Conference

The annual planning conference for the administrative services department of State Farm's northern California region had traditionally taken place at a conference center where staff would "get fired up, then forget everything and go back to business as usual," says Tom Cirimele. The administrative services supervisor at State Farm's Rohnert Park, Calif., office, Cirimele is new to the company and says he wasn't all that impressed with its last planning conference. So when management asked for