Listen to Your Exhibitors

How far do you really go to keep your exhibitors satisfied? Holding a post-show meeting to get feedback, or hosting a “getting to know the show management” breakfast during the meeting is no longer enough, said panelists at a session at the Healthcare Convention and Exhibitors Association Annual Meeting, held in June in Austin, Texas. To do it right these days, they said, you need a full-fledged Exhibitors Advisory Council, or EAC.