Web Sites and E-Mail Still Tops for Lead Gen

It’s all about the leads. That’s the word from a new survey of 500 technology industry marketing professionals, conducted for Unisfair, a Menlo Park, Calif.–based virtual events platform. More than two thirds of respondents (68 percent) said leads are their top marketing priority, far exceeding those who pointed to brand awareness or customer retention as their main concern (16 percent each).