Malaysia Moves into Incentives

With the May opening of the Four Seasons Resort in Langkawi — the first North American chain to be represented there — it looks like Malaysia has broken into the American incentive market. Although the country is home to several four- and five-star brands, including Shangri-La, this new resort, with 91 villas on the Andaman Sea, is a standout — “the most outstanding beach resort in all of Malaysia,” according to Shaifol Bahrin, marketing manager, MICE, for North America at Tourism Malaysia.<