Full Steam Ahead for Association Meetings

Meeting Performance: Up and Away Reflecting the strong national economy, association meetings and trade shows continue to enjoy a healthy growth in attendance, revenues, and expenditures. Nearly half of our respondents reported an increase in attendance at their largest annual event in 1997, while 58 percent said expenditures for that event also grew, and a slightly smaller percentage said revenues associated with their largest annual event in 1997 had increased as well. (See charts below.)