Driving Attendance: The recession makes drive-in destinations more popular

When times are flush, air accessibility is a big factor in meeting planners' site decisions. But these days — when nearly 10 percent fewer people are traveling by air, according to the Air Transport Association of America — drivability is gaining traction as a key site-selection criterion. What's behind the shift? Simple — the recession is forcing more attendees to take to the highways to get to meetings.