Using Extensions to Increase ROI

I am fortunate to have the opportunity to conduct research, teach, and consult with diverse groups of continuing professional education providers. I have found that the vast majority of problems they identify can be placed comfortably under one large umbrella-- return on investment. Specifically, CPE providers (and our various stakeholders) ask and then attempt to answer two fundamental questions for each of their activities: 1) "How did we do?" and, 2) "Was it worth the investment?"