Making the Brand: How to Create a Brand That Strengthens Your Organization and Events

The following is adapted from a tutorial given at RCMA 2009 by Bill Oechsler, president of XLER Marketing & Brand Consultancy

Jun 29, 2009

Is my organization relevant to its members? Is my organization different from other religious groups? Are we communicating in a language that will resonate with our audience? These are just some of the questions to ask when branding an organization or event.

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Load More

Comments

Plain text