Sponsorship: The New Rules

It is important to understand the new rules on corporate sponsorship, which the Internal Revenue Service expects to finalize soon. The IRS proposal focuses on the nature of the benefits received by a sponsor in return for its payment. Where a corporation makes a "qualified sponsorship payment," that is, a payment for which there is no expectation that the sponsor will receive a substantial benefit, the income received by the sponsored organization is not subject to tax as unrelated business