Point of View: Incentives Really Work

If associations make the value of staying inside the block as great as the savings found elsewhere, the vast majority of attendees and exhibitors will stay inside the group block. Here are two recent examples: Chicago's Healthcare Information Management Systems Society increased its block pickup his year at its annual meeting by 45 percent to a startling 98.5 percent. The Insurance Accounting Systems Association, St. Louis, got 88 percent of its exhibitors to stay in the room block this year,