The Meeting Planner of the Future

Meeting professionals will have entirely different jobs in the future from those they had 20 years ago--and they will need to draw on a different set of skills. They will have to consider things like learning theories, meeting return on investment, and how to bring an event to new creative levels. They will have to decide which educational techniques they can use to communicate to attendees who are being bombarded with information. They'll also need to recognize that while people should spend