Get the Google Mind-Set

Cost-cutting is a near-constant condition of working as association staff. Almost from the beginning of each fiscal year, our collective paranoia that we won't “hit the numbers” or “make budget” is all-consuming, leading to some very ill-considered strategic judgments. The concern becomes particularly acute in the fourth quarter of the fiscal year, especially if the annual meeting or other major conference or trade show is scheduled during that 90-day period. It's a make-or-break time