MARKETING MEMO

Merger Message: Tell a Compelling Story With mergers and acquisitions continuing apace, many incentive and sales meetings have become opportunities for senior executives to address newly combined troops. Don't create a presentation that simply runs through the rationale for a merger. Share the company's values and vision. That's how you get commitment, not just compliance, says Peter Giuliano, founder and chairman of Executive Communications Group, an Englewood, N.J.-based consultancy.