California's Pharma Marketing Law

You may leave your heart in San Francisco — but if you give a pen to a doctor there, you'd better keep track of how much it cost — or so says the new California Marketing Compliance Law (CMCL). What is this new law? Whom does it affect? Why should meeting planners pay careful attention? The law has caused much confusion, consternation, and controversy in the drug industry, and was the focus of several lively sessions at the 2006 Healthcare Convention Marketing Summit, held January 26