Keeping up with George Odom

A decade ago, it was only trailblazers who were even thinking about global meetings consolidation. Today, it's right up there with return on investment and compliance as a hot-button issue for pharmaceutical meeting planners. As with U.S. meetings consolidation programs, the payoffs can be big: data aggregation and cost savings across multiple countries, consolidation of suppliers as well as meeting planning staff, and multiple platforms for sharing best practices. But it's no easy task and