When you plan an event in another country, music and entertainment can be great allies in giving your attendees a real flavor of the destination's culture, history, and people. If, that is, you take the time to work with your local contacts. Don’t settle for tired or sanitized acts—or those who might work great for an educational or optional activity but lack the sizzle and engagement you need for an incentive program. Here’s my advice: Probe deeper with your ...

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