How to Use Social Media for Meetings

Social media can be a great way to engage an audience and market an association meeting, but only if managed correctly. The International Association of Exhibitions and Events has outlined key strategies to getting it right in a just-released white paper, “Social Media Best Practices for Exhibitions and Events.”

“The connection that occurs for people every day through social media is mirrored in what happens at exhibitions and events, which are essentially marketplaces for