Top of mind for Debbie Boschee, CMP, who leads an eight-member conference services department at Prudential, is that the executives who own the 260-plus meetings she and her planners manage every year are not mandated to hand over those programs to her team. “We are like an outside company,” says Boschee, vice president. “We have to be customer-focused. One of our goals is to make it as easy as possible for the business groups we serve.” Boschee has done that by assigning planners to ...

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