Attracting the Wired Generation

AS YOU PROBABLY read in “No Time for CME,” Medical Meetings, January/February issue, young physicians are emerging as a whole new category of learners. They have different styles, different preferences, and a wide range of participation levels when it comes to CME activities. MM's survey of physicians' CME preferences found that just 75 percent of physicians under age 45 had attended a CME activity in the past 12 months, compared to 98 percent of their older peers.