Commentary: An Instant News Channel for Conferences

As social media continues to weave itself into the conference experience, organizers are searching for ways to join the conversation. Over the last several months, our firm has begun using Twitter to create instant conference news channels for meetings. It’s still early, but we think we may have come up with a roadmap for anyone who wants to bring the news of the meeting into the social space, alongside the rich variety of opinions and observations that participants generate.