Skip navigation

The Perfect (Brain)storm

While the corporate world has, until now, taken the lead on the movement, I think the time has come to take the “C” out of the “Corporate Social Responsibility” buzz-phrase and let associations show just how far-reaching their influence can be.

Sometimes, a series of events comes together in a way that creates something more powerful than any of the individual components could have amounted to on their own. Author Sebastian Junger termed this phenomenon “The Perfect Storm” in describing the confluence of warm fronts, cold fronts, and the remnants of a hurricane that resulted in the 1991 East Coast Halloween Nor'easter, on which he based his eponymous book that later was made into a movie. But this term doesn't apply to just

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish