The Value of Being Face to Face

In the exhibitions and events industry, “face to face” is our mantra.  With so many apps and easy-to-use technology being thrown at people these days, there’s a whole generation that is missing out on a crucial form of communication. But I see the pendulum swinging back to the days of making real connections in person. Recent research finds that 95 percent of professionals believe face-to-face meetings are essential to building lasting partnerships and relationships. At