What Docs Really Want in an Exhibit Hall

Despite the drubbing healthcare exhibit halls have taken as rules around what exhibiting pharmaceutical companies can—and increasingly cannot—do have tightened, docs still find them an important way to see everything related to their specialty in one place, at one time. This according to a study released at the 2010 Healthcare Convention & Exhibitors Association Healthcare Convention Marketing Summit, which drew 218 attendees to Philadelphia this January.