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[Webinar] How to Justify SKO Costs by Proving Impact

Now available on-demand!

Earn 1.0 clock hour toward your Certified Meeting Professional certification or re-certification in Domain A: Strategic Planning. For more info on how to get CE credits, click here!

Webinar live date: August 21, 2024 at 2pm ET / 11am PT
Duration: 1 hour    

Sales Kickoffs (SKOs) are crucial for motivating and activating your salesforce. As we enter SKO-planning season, budgets remain tight and every dollar is being scrutinized. So how should you be thinking about the need to deliver an impactful SKO while optimizing your budget? Join us as industry experts, including sales leaders and event planning pros, share their practical strategies for creating compelling, cost-effective SKOs. Discover how to optimize your SKO planning, ensuring every dollar spent is an investment in driving your sales team toward success.

Key topics of discussion will include:

  • Choosing the Right SKO Format: Find out how to select the best format—virtual, in- person, or hybrid—based on cost, benefits, and what works best for your team.
  • Delivering Engaging and Educative Content: Hear what type of content fires up and informs your team, while supporting your sales strategies.
  • Measuring SKO Success: Learn to set clear goals and track the effectiveness of your SKO with the right KPIs.

Speakers:

Jen Schlueter copy.jpgJen Schlueter
Senior Director, Business Transformation
Cvent


Jason Jenkins
Senior Enterprise Sales Executive
Cvent


Lauren Platia
Senior Manager, Event Marketing
Appian Corporation



Sponsored by:

Cvent logo


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