Our exclusive survey shows some associations increased the size of contracted room blocks for their 2012 and 2013 conventions, and even more are doing so for 2014. Read on for insights into how hotel rates continue to be critical in site selection, and how factors such as free Wi-Fi are influencing booking choices.
What is in this article?:
- Exclusive Association Meetings Survey: Numbers Game
- What About the Blocks?
- Feedback on Additional Fees
- Value of Booking Inside the Block
- 21 Ways to Keep Them Inside the Block
- Download the Full Survey
21 Ways to Keep Them Inside the Block
We asked planners for their most successful incentives for enticing attendees to book inside the block and got some great responses:
- Discount off next year’s conference registration
- Discount for hotel gift shop or spa
- Discount off purchase of audio recordings of sessions from conference
- Free raffle ticket for prize drawings
- Hotel breakfast for only those who book inside the block
- Discounted room rate
- Guaranteed lowest rates
- Free in-room Internet
- Charge an additional fee if they do not book inside the block
- Free shuttle
- No use of shuttle if they book outside the block
- Discount for early birds
- Free registration for first-time attendees who book inside the block
- Higher registration fees if they book outside the block
- Convenience of hotel location to the convention center
- Association gives discounted hotel room rates if they room with another delegate
- Promotions combining housing and registration, whereby if attendees register for the conference and book a room by a certain date they are entered into a contest to win either free registration or hotel stays.
- Free use of all hotel amenities, including free parking
- No resort fees
- Tie housing to registration by, first, making them book hotel before registering or, second, making them register before getting access to hotels.
- Put self-registration kiosks in the hotels in the block for convenience