Are your association members truly engaged? It’s a question that’s top of mind for association executives, but the answer is often unclear. That’s why Amith Nagarajan and his team at Aptify, an association consulting and technology company, have developed a methodology to quantify member engagement. “While engagement is indeed a popular term in the industry, it is defined in a way that is very much scattered,” says Nagarajan, chairman and chief executive ...

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