Radisson Blu Frankfurt
The Radisson Blu hotel chain is rolling out a new group package, Experience Meetings, which focuses on innovations in food and beverage, the spatial environment, and technology.
“With this program, professionals can tailor their meeting experience—from a creative surrounding that benefits their respective learning styles to culinary offerings that stimulate the mind,” stated Rose Kutzli, vice president, branding for Radisson Blu.
The culinary component of Experience Meetings, called Brain Food,was developed by chefs and nutritionists to increase attendees’ concentration and reduce fatigue by stabilizing and maintaining their blood sugar levels. The menu focuses on locally sourced fish, whole grains, fruit, and vegetables, which are prepared with minimal processing and natural sweeteners.
Groups will also find that the meeting space, or Brain Box, at a Radisson Blu property has been designed based on four different learning styles—visual, kinesthetic, tactile, and auditory. Using bright colors, flexible furniture, and the latest in audiovisual technology, Radisson Blu wants its space to stimulate teamwork and brainstorming.
The Experience Meetings package includes a smartphone application that allows meeting planners to post conference highlights, send messages to participants, and access hotel information.
Radisson Blu also hopes to differentiate itself by offering free Internet service in all meeting rooms and guest rooms.
Experience Meetings was introduced at IMEX America in Las Vegas, October 15–17 and will be rolled out globally to all 270 Radisson Blu hotels in January 2014.