Bob Nelson


Founder and President, Nelson Motivation

Dr. Bob, as he’s called, is considered one of the world’s leading experts on employee motivation, performance, engagement, recognition, and rewards. He is president of Nelson Motivation Inc., a management training and consulting company. He has worked with many Fortune 500 companies, is a co-founder of Recognition Professionals International, and was chief of staff for Dr. Ken Blanchard (The One Minute Manager) for 10 years. Dr. Nelson has sold four million books on management and motivation, including 1001 Ways to Reward Employees (now in a new edition entitled 1501 Ways to Reward Employees); appeared extensively in the national media, including CBS 60 Minutes; and been featured in The New York Times, The Wall Street Journal, and other media discussing how to best motivate today’s employees.

A World of Recognition at Dow 
The Dow Chemical Co. has tens of thousands of employees in every corner of the globe. The company bases its recognition strategy on building a culture
Bank of America: Improving Turnover 
Employee Turnover can be a problem for many banks, but when you have 188,000 employees and your turnover rate reaches 48 percent, the situation takes
One Management Style Does Not Fit All 
There's no single way to motivate a 23-year-old who views work as a hobby and a 45-year-old Type A personality who wants everyone in the company to know
Nordson on People Performance 
Management Theorist Frederic Herzberg said, If you want people to do a good job, you need to give them a good job to do.
Everyone Wins 
There's no single way to motivate a 23-year-old who views work as a hobby and a 45-year-old Type A personality who wants everyone in the company to know
Why Wachovia is W.I.S.E. 
Wachovia is a Cinderella story in customer service excellence. Headquartered in Charlotte, N.C., with 94,000 employees, Wachovia is the fourth-largest
USAA: A Little-Known Standout 
Unless you are part of the armed services, you might never have heard of insurance company USAA, based in San Antonio. Its customers are military personnel
The Scooter Store's 3 Steps to Success 
How can a company that sells the same product at the same price as its competitors differentiate itself? The Scooter Store has found its competitive edge
Women and Recognition 
Men Often Don't seem to understand or value the concept of giving recognition why they need to do it, how to do it, when to do it. They are typically
The Reward of Time 
Today's employees value time as much as or more than money. In fact, 66 percent say that they would gladly give up some of their compensation in return
SMALL BUSINESSES represent some 3.5 million enterprises across the United States. Recognition can be a competitive advantage for small companies, yet
IF YOU WANT TO MOTIVATE employees today, forget Mas-low's Hierarchy of Needs and consider Bob Nelson's Hierarchy of Wants. Managers should provide Level
DID YOU EVER HAVE a great idea for your own business that you just had to pursue? Todd McDonald of ATW Training & Consulting Inc., Urbandale, Iowa, did.
IF YOU'RE AS BUSY as most people, it's easy to feel overworked and unappreciated. But it doesn't have to be that way. You can take control of your needs
Here Come the Millennials 
JUST GRADUATING COLLEGE NOW, the Millennials are the latest generation to join the work force. Who are they, what are their values, and what motivates

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