How to Master Instagram for Meetings

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Today's guest post is by Mark Kao, department manager for COS Group, and head of COS Rental. This is the second in a three-part series on successful strategies for using Instagram for events.

Your event proposal just got approved!

The budget has been allocated.

The venue’s booked.

The suppliers, performers, and speakers are all lined up.

You’ve even got a nice event registration page to top it all off.

If you read part 1 of this series and used the Instagram growth strategies it outlines, you’re probably seeing significant growth in your social media following.

But what do you do next?

If you answered, “Promote my event,” you’re on the right track. Instagram is one of the best tools an event professional can use when it comes to engaging the right crowd—and transforming them from prospects to attendees.

The social network has over 300 million active users, but more importantly, it’s also the “king of engagement” among social media giants.

Just remember: Instagram is only as good as the hands that wield it.

So without further ado, here’s how you can craft Instagram posts that boost event attendance in 7 steps.

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